Target Stores Partnering with DailyCandy.com

Discount retailer Target is entering a promotional partnership with DailyCandy.com. Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy editors.Red Hot Shop will include reviews of Target products from DailyCandy, as well as other media content & paid advertisering. DailyCandy, which offers a free daily email newsletter as well as a web site publishes 13 or more email newsletters for strong targeted US consumer base.

Target has been seeing net earnings drop in first quarter of 2009 despite increase in sales.Efforts are in top gear to enhance its market share compared to Walmart, it's top rival.I can say that it is not easy to compete with a competitor like Walmart and Target will have to flex its muscle in competing with this street-favorite giant retailer.

Target is also adding a new line of home goods in partnership with designer Dror Benshetrit. Last month, it rebranded its main line of private label CPG goods with the new banner "up & up." As part of the rebranding, Target redesigned packaging and is intensifying promotional efforts.

This year,Target exclusively released a new 3-CD set from popular R&B performer Prince and it also expanded its offerings of dairy products.